Full Wrap, Partial Wrap, or Lettering? Choosing (and Pricing) Vehicle Graphics

Cut-vinyl lettering and logo decals — company name, phone number, website, and DOT numbers — are the most affordable way to brand a work vehicle. They are quick to produce and install, easy to update, and a smart choice for large fleets that mainly need consistent identification.

In our estimator, lettering and decal packages start around $475 per vehicle.

A partial wrap covers a portion of the vehicle — often the rear doors and back half of the sides — with printed graphics that blend into the vehicle's paint color. Done well, it looks like a full wrap from many angles at a significantly lower cost.

Partial wraps start around $3,200 and half wraps around $4,800 in our estimator. They are a popular middle ground for service companies, contractors, and delivery vans.

A full wrap covers the painted surfaces of the vehicle with printed, laminated vinyl. It allows photography, bold color changes, and complete design freedom — the Aurelio's Pizza box truck and the Winnebago County Sheriff's outreach vehicles on our portfolio are good examples.

Full wraps start around $6,800 in our estimator, depending on vehicle size and body complexity. Box trucks, trailers, and large vans have more surface area; vehicles with deep recesses and complex curves take more installation time.

A wrap also helps protect the original paint underneath from minor scratches and sun exposure, which can help resale value when the wrap is professionally removed.

We print vehicle graphics on cast vinyl from manufacturers such as 3M and Avery, then laminate them. Cast films are engineered to stretch over curves and rivets without shrinking back, and to remove cleanly. Manufacturers commonly rate cast wrap films for several years of outdoor use; actual life depends on sun exposure, washing, and storage.

Avoid pressure-washing edges and seams, hand-wash when possible, and park out of direct sun when you can to extend the life of the graphics.

For fleets, the biggest wins are consistency and planning. We create one master design that adapts to each vehicle type so every truck and van looks like part of the same brand. Our estimator applies volume pricing starting at 3 vehicles, with larger discounts at 5 and 10.

We schedule fleet installs in batches so only part of your fleet is out of service at a time. Public-safety and municipal fleets — like the Winnebago County Sheriff's vehicles — often add reflective materials and seasonal or campaign graphics.

Choose lettering if you need clear identification on many vehicles at the lowest cost.

Choose a partial or half wrap if you want a branded, high-impact look on a moderate budget.

Choose a full wrap if the vehicle is a primary marketing tool, you want photography or a color change, or you want to protect the paint.

Get a working range for your vehicle with the instant estimate, or see more examples on our vehicle & fleet graphics page.