Case study · Rockford, IL
Riverfront Museum Park: storefront identification and building banners
Exterior identity for Rockford’s riverfront museum campus — a dimensional wordmark at the entrance and a coordinated row of banners for the institutions inside.
Above the entrance, a dimensional “RIVERFRONT / MUSEUM PARK” wordmark with brushed-metal returns and a blue wave graphic identifies the campus on its modern white-panel facade.
Along the upper facade, coordinated banner panels announce the Discovery Center, Rockford Art Museum, Rockford Dance Company, Burpee Museum, and Rockford Symphony Orchestra — giving each institution visibility while presenting the campus as one destination.
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