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Case study · Rockford, IL · Tyler, TX · San Marcos, TX

Hangry Joe's: comic-book murals and storefront graphics, from Rockford to Texas

A bold, repeatable restaurant brand system — comic-book murals, logo medallions, food graphics, and window vinyl — rolled out across multiple Hangry Joe's locations.

Hangry Joe's Hot Chicken Rockford interior mural — vibrant comic-book panels reading 'RUN RUN JOE! RUN!' and 'GOTCHA!' featuring the chicken mascot in dramatic action poses, installed across the dining room wall above the storefront windows.

At Hangry Joe's in Rockford, the dining room is wrapped in comic-book panels — “RUN RUN JOE! RUN!” and “GOTCHA!” — featuring the rooster mascot, along with a full-height graffiti-style mural, a round dimensional “Hangry Joe's Hot Chicken / Rockford, IL” medallion on a red wall, photo-real food panels, and “Home of the Mega Sando” window graphics.

The same visual system has been produced for other locations, including black-and-white comic panels in San Marcos, Texas, and graphics for the Tyler, Texas location — showing how a single design library can be adapted to different floor plans.

Project photos

Hangry Joe's comic-book-style dining wall mural — vivid graffiti-inspired 'HANGRY / HOT CHICKEN / WINGS / JOE'S' typography surrounded by exaggerated rooster mascots breathing flames, City of Rockford Peaches seal, and 'NASHVILLE / SANDWICH' callouts, printed at full room height across the dining room.
Hangry Joe's Rockford — Dining Wall · Wall Graphics · Restaurant
Hangry Joe's Rockford dimensional interior medallion — large circular black cutout logo with 'HANGRY JOE'S HOT CHICKEN / ROCKFORD, IL' arched around a bold rooster silhouette and star icons, mounted on a bright red interior wall.
Hangry Joe's Rockford — Medallion · Interior Dimensional · Restaurant
Hangry Joe's photorealistic food-graphic wall panel — large trapezoidal red-framed panel featuring an oversized printed image of a Hangry Joe's chicken sandwich, mounted on the corrugated-steel interior dining-room wall.
Hangry Joe's — Food Panel · Interior Wall Graphic · Restaurant
Hangry Joe's storefront window graphic — bright red 'HOME OF THE MEGA SANDO!' full-color printed window vinyl featuring the rooster-logo circle and a photorealistic pickled-slaw chicken sandwich, mounted on the entrance-door glass.
Hangry Joe's — Mega Sando Window · Window Vinyl · Restaurant
Hangry Joe's San Marcos, TX dining room — black-and-white comic-book mural panels ("RUN RUN JOE! RUN!", "GOTCHA!") with the red-combed rooster mascot, set against a red accent wall.
Hangry Joe's — San Marcos, TX · Wall Graphics
Hangry Joe's Hot Chicken & Wings storefront at night — dramatic dusk shot of the Tyler, TX location with an illuminated pylon sign displaying the red-and-white 'Hangry Joe's' rooster logo in the foreground, and the warm-lit orange-red restaurant storefront in the background with matching illuminated cabinet signage.
Hangry Joe's — Tyler, TX · Exterior Signage · Pylon + Storefront

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